Top 5 Niches for Nigerian Startups in 2021

Published on: December 3, 2020 (Updated on: May 4, 2024)

Top 5 Niches for Nigerian Startups in 2021Top 5 Niches for Nigerian Startups in 2021

If you are planning a startup in 2021, consider these 5 niches

Back in the day, we all thought wealth creation and accumulation could only be achieved if we get a good education, graduate with good grades and fetch for ourselves a well-paying job. However, thanks to the 21st century and civilization, we now understand and know how to create wealth; it's value for value.

To create wealth, we have to be able to provide people with quality and distinctive products or services that can meet a particular need of theirs. With this in mind, people all over the world can now build successful brands and businesses for themselves.

Over the past few years, people have struggled so much with trying to meet a particular need of othersOver the past few years, people have struggled so much with trying to meet a particular need of others

However, over the past few years, people have struggled so much with trying to meet a particular need of others, so much that it has led to an increase in competition in certain fields or industries. The implication of that is, the more the competition in a field, the more challenging it is for a startup to succeed. Notwithstanding, a few folks still manage to carve out a niche and succeed in some of the top competitive fields in the world. The question is how?

You can't sell to everyone, you should rather target a particular set of people by carving out a niche

Here's the thing; you can't sell to everyone, neither can you be everything to everyone, but you can satisfy a particular set of people who are interested in your products or services, including how you pass your message across if only you'd take time to find them out.

Let me explain that. Say, your product is for women, moms precisely, it doesn't mean that you can sell to all moms who exist in the world, but you can streamline that option and make something for single moms who work from home. How does that sound? Now, that's what it means to carve out a niche.

Here's another example. Instead of pitching a product or service to anyone who needs a job, that's too broad a market to deal with. But you can carve out a niche to focus on retirees who are looking to return to the workforce. Does this make sense to you?

So, we understand what niches are about. let's talk about the top 5 niches you should consider as a Nigerian startup in 2021.

1. Social media marketing - digital marketing

Social media marketing is a type of digital marketing. Thanks to the internet, advertising is mostly done digitally, whether is via pay per click advertising, search engine optimization, email marketing, copywriting, blogging, social media marketing, affiliate marketing, etc.

According to, about 13% of Nigerians use social media daily. So, by building a reputable social media marketing agency, you can help small businesses in Nigeria by advertising and managing their social media accounts.

2. Content marketing

Content marketing is also a form of digital marketing. According to Wikipedia, it is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Guess what? About 86% of businesses use content marketing to thrive. So, becoming a content marketer will help you build a successful brand.

3. Skincare line

Thanks to social media, everyone wants to show off their beautiful faces and belongings, but the ones getting it right are those that make it look as natural and organic as possible, and that's where you come in as a skincare expert.

Everyone wants to look good always. Providing a product that can help people achieve that effortlessly will help you build a successful brand as well.

4. Poultry farming

Nigerians consume a lot of livestock products, whether at home, restaurant or in any fast food joint. One of the best niches in this field that you should consider is poultry farming.

5. Professional writing

Excellent writing is valued so much nowadays because people need a well-seasoned writer to write business plans, feasibility reports, business proposals, web content, speeches, etc.

If you think you have one of these skills or you can create a team to provide these services and products, then 2021 is a time to launch these.