Choosing the right platform is very important in brand promotion. There are many platforms on the internet but you have to choose the right one when planning to put your brand on social media. Suppose for example that you are a photographer. A social media platform where you can exhibit images would be appropriate.
On the hand if you are a vlogger, a social media platform where you can post video media would be more appropriate. Some platforms accommodate various media types and consequently larger number of users. On such platforms, it would be up to you to target the right audience.
Because of the diversity of contents allowed by large platforms, there is also likely to be a huge number of users on the platform. You would probably think that promoting your brand on a gigantic platform would be the way to go. In actual fact, the reverse could be true.
The bigger the size of the platform, the more difficult and competitive it would be to promote brand on it. This is because many others are probably trying to promote similar brand on the platform. Suppose you are a graphic designer and you created a profile as such on a platform.
Lets say your keywords are ‘Superb graphics’. You would be surprised that a search for those exact keywords on the platform would produce thousands of results. You can thus see how hard it could be for potential customers or clients to find you on the platform.
Try searching for the same keywords on a search engine like Google and you would probably see millions of matching results. One way of making sure that people find your brand is to pay to promote brand on social media platform if the platform offers ads feature. The bad news however is that promoting a brand through ads could also be quite expensive.
Although some platforms allow people to search for content in a specific location. For instance, you could choose to search for graphic designers located in a particular region or city. That way your brand might have a better chance of showing up when someone conducts a search.
But once again, the bad news is that location search feature is usually hidden under a notorious tab labelled ‘advanced search’. Not many people know how to use this feature and some just see anything labelled ‘advanced’ as something reserved for computer gurus. Discovery of your brand would thus be limited to few people who would dare to use advanced search techniques.
A better way to promote brand on social media is to use a brand that is region-oriented. For instance, a platform might be solely dedicated to offering classified listings for people to buy and sell in a particular region. So lets say you are from a country with a population of 1 million people.
You would have a better chance of promoting your brand on a platform dedicated to such region than one dedicated to promoting services for a larger region. Scrollforth for instance is Nigeria-oriented. So if your target audience is in Nigeria, promoting your brand on Scrollforth is a breeze!
To promote brand on social media platform with lets say more than 100 million users, you need to know how to target the right audience. You could have thousands of friends or followers on a platform that might not be interested in your brand or business. Yes! Even your friends might not be interested in your brand. So don’t be surprised if you made a post about your brand and you are not getting any reaction. Friends and businesses don’t always mix. It is up to you to target the right audience that would be interested in your brand when promoting your brand. You need to separate business from leisure (or pleasure).
Nowadays, slogans such as ‘follow for follow’ is quite common. But you need to ask yourself if you are targeting the right audience to follow your brand. Are they people who would be interested in what you have to offer? Same people might be following thousands of others whose brands or businesses they are not actually interested in. Consequently, if you made a post about your brand, it is very likely it would end with no reaction from your followers. For more on how to target the right audience, see our networking tips on how to publish your post in the relevant group.