Davido Sets 100 Million Stream Goal for 'Unavailable'

In a recent tweet, Nigerian superstar Davido has thrown down the gauntlet for his fans: if his latest single, "Unavailable," reaches 100 million streams on Spotify, he promises to make a video for another popular track, "Feel", from the Timeless Album.

Davido tweeted as follows on Tuesday 22nd August, 2023: "To celebrate 100m streams for 'unavailable' on Spotify ... I'll drop 'feel' Video .. we almost there". Unavaiable already has 68 million streams on Spotify.

This bold challenge has not only created excitement among his fans but also added a layer of interactivity to his music career that could redefine engagement in the digital age.

Setting the Stage for 'Unavailable'

Davido, who has consistently dominated charts with hits like "If" and "Fall," has set another high benchmark for his recently released track, "Unavailable." The song has already garnered significant attention with its catchy lyrics and unique blend of Afrobeats and pop elements. With the 100 million stream goal, the artist seeks to elevate his global reach, while offering a rewarding experience for his committed fanbase.

A Celebratory Gesture with 'Feel'

As a gesture of celebration and appreciation, Davido has committed to creating a music video for another one of his popular songs, "Feel." Given the artist's history of high-quality visuals and storytelling, fans can expect something truly special if "Unavailable" reaches the set milestone.

What Does This Mean for the Music Industry?

Davido's challenge can serve as a case study for other artists looking to engage their fanbase in an interactive way. It's not just about releasing a song and hoping for the best. It's about involving fans in the journey and making them feel invested in the artist's success. This model could potentially inspire a new wave of campaigns aimed at leveraging fan engagement to achieve remarkable streaming numbers.

Davido’s innovative approach could set a precedent for how artists and fans interact in the age of digital streaming. While the 100 million streams mark is ambitious, if anyone can rally a fanbase to achieve it, it's Davido. With a combination of talent, engagement, and a tantalizing reward, Davido has orchestrated a campaign that's impossible to ignore.

Stream "Unavailable" now and be part of a musical history in the making.