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Bet9ja vs Baba Ijebu - A detailed Comparison

Bet9ja vs Baba Ijebu - A detailed Comparison

The sports betting and lottery markets in Nigeria are booming, and two key players in this industry are Bet9ja and Baba Ijebu. Bet9ja started with a focus on sports betting while Baba Ijebu started primarily with a lfocus on lottery.  The latter has now extended its services to sports betting as well.

Historial Backgrounds of Bet9ja and Baba Ijebu

Bet9ja: Revolutionizing Sports Betting

Bet9ja was founded in 2013 by Kunle Soname, a well-known entrepreneur in Nigeria's tech and sports industries. The company has since leveraged technology to revolutionize the sports betting landscape in Nigeria. Offering both online and offline services, Bet9ja provides opportunities to bet on a wide range of sports, from football and basketball to horse racing. The platform's success can be attributed to its user-friendly interface, secure betting environment, and variety of betting options.

In a few years, Bet9ja has become a household name in Nigeria, giving people the chance to win big while enjoying their favorite sports. Furthermore, the company has contributed to sports development by sponsoring various teams and tournaments in the country.

Baba Ijebu: The Lottery Mogul

On the other hand, Baba Ijebu, formally known as Premier Lotto, has been around for a much longer time. Founded by Sir Kessington Adebukunola Adebutu in the 1970s, the company has become Nigeria's most popular and oldest gaming company.

Cultural Impacts and Outlook

Both Bet9ja and Baba Ijebu have impacted Nigerian society, albeit in different ways. While Bet9ja appeals to the younger, tech-savvy population, Baba Ijebu retains a more traditional, older clientele. Both are, however, united in providing Nigerians with opportunities for leisure and the chance to win life-changing amounts of money.

As Nigeria continues to experience growth in its gaming and betting industry, the significance of Bet9ja and Baba Ijebu cannot be overstated. They represent two sides of a multifaceted betting culture, serving as both businesses and cultural landmarks.

Bet9ja vs Baba Ijebu: Types of Games

Baba Ijebu

  1. Lotto

  2. Sports betting

  3. Live betting

  4. Virtual betting


  1. Sports Betting

  2. Live Betting

  3. Virtual Sports

  4. Casino

Bet9ja vs Baba Ijebu: Accessibility and Ease of Use

Baba Ijebu

Baba Ijebu's primary mode of operation was through local agents, kiosks, and physical outlets. The platform has recently ventured into online platform with a user-friendly interface with technologically advanced modern betting features.


Bet9ja likewise excels in this aspect by offering an intuitive, user-friendly website and mobile app. With features like live streaming and real-time statistics, Bet9ja provides a seamless betting experience that appeals to the tech-savvy younger generation.

Target Audience

Baba Ijebu

The primary audience for Baba Ijebu used to be the older generation, who prefer the nostalgia and simplicity of traditional lottery games. However, with the addition of sports betting, It’s not uncommon to see young people gather at Baba Ijebu outlets participating in the betting experience.


Bet9ja primarily attracts a younger audience who prefer the adrenaline rush of live sports and the convenience of betting from their smartphones or computers.

Credibility and Regulations

According to information on Baba Ijebu website, the platform asserts that it is regulated under the National Lottery Regulatory Commission, while Bet9ja asserts that it is licensed by the Lagos State Lotteries Board and in all States where sports betting is permitted in Nigeria. These information invoke a level of credibility for both entities.

Financial Commitment and Returns

Baba Ijebu

Baba Ijebu offers lottery which means that the financial commitment for playing Baba Ijebu games could be generally low, making it accessible for people with smaller budgets as well as those with high budgets. The payouts, however, can be relatively modest.


In contrast, Bet9ja allows for a wider range of betting amounts and potentially higher payouts, especially for accumulator bets involving multiple games or events.


Bet9ja and Baba Ijebu serve as reflections of Nigeria’s diverse betting landscape, each satisfying different preferences and age groups. Baba Ijebu still retains a nostalgic choice for those who prefer straightforward, traditional lottery games and enjoy the social aspect of physical kiosks. Bet9ja caters to the younger, more tech-savvy crowd who relish the thrill of sports betting and the convenience of a modern interface.

Choosing between Baba Ijebu and Bet9ja ultimately depends on your preferences, financial commitment, and the kind of betting experience you seek. Both have their merits and drawbacks, but they both contribute to the rich tapestry that is Nigeria’s betting scene.

So, whether you are a traditionalist looking to relive the good old days or a millennial eager to engage in high-stakes, live-action sports betting, Nigeria's betting industry has something for everyone. It's not a matter of which is objectively better; it's about what suits you best.

Disclaimer: The information provided in this blog post is for informational and comparative purposes only. The author does not encourage or endorse gambling activities. The decision to gamble is a personal choice and involves risk. It is important to understand the laws and regulations surrounding gambling in your jurisdiction and to gamble responsibly if you choose to do so. Always consult with a qualified professional for specific legal or financial advice. The author and the blog are not liable for any losses incurred due to gambling.



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